Head - Executive Search at Keysite Solutions Executive Search
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Manager/Senior Manager - Marketing Communications - Consumer Durable (5-10 yrs)
Manager / Sr Manager - Marcom
We have an urgent role with one of fortune 500 organization ( Consumer Durable) at Gurgaon.
Role : Mgr/Sr Mgr - Marcom (Individual Contributor Role)
Reporting to : Head Marketing
Expectations : MBA with strong marcom experience, some one who understand Business and can come-out with the marketing strategy and its execution.
A: PURPOSE AND OVERALL RELEVANCE FOR THE ORGANIZATION
- The purpose of this role is to convert the business strategy into marketing strategy, and then, execute the marketing strategy to achieve the desired results.
- This role will entail providing inputs and insights on brand, category, market trends and developments to the India leadership team.
B: ROLES AND RESPONSIBILITIES :
Strategy & Planning :
- Ensure brand led-sales driving philosophy. Implement integrated marketing plans and strategies in sync with business plans, annual marketing calendar.
- As part of business strategy, develop local marketing strategy and plan
- Use consumer insights, business and market intelligence to drive consumer centric approach to growing the India business
- Propose, develop and implement marketing plans, recommend initiatives and best practices to support the organization short term and long term business objectives Strategic Inputs:
- Identify brand building areas, consumer touchpoints, bring in industry best practices and innovations in line with the objective of the brand
- From a category perspective provide inputs to India leadership team related to market priorities, market threats/opportunities and execution plans
- Drive checks, monitoring/tracking category, consumer, media trends and provide timely feedback with action plans for effective market planning
- All brand related activities - developing strategy, AOP, brand communication, activation. Drive brand campaigns and product launches along with all stakeholders
- Ensure consistent and elevated brand positioning across all consumer touchpoints that help enhance brand image, position and reputation amongst consumers
- Lead content development
- Focus on delivering the global brand strategy in a locally relevant and meaningful way. Ensure adherence to brand guidelines while ensuring local adaptation Execution:
- Ensure delivery of high quality marketing content/material at all touch points
- Ensure optimization of rollout/activation of campaign and other marketing activities for maximum impact
- Follow up, measurement and reporting on execution to senior leadership team
- Partner with HQ marketing teams on global campaigns requiring local activation
Agency Management :
- Draft strong marketing briefs and lead the process of agency briefing, creative development, event management and activation roll out for all campaigns and business objectives
- Participate in agency meetings, ensuring that our investment is maximized. Process and Controls:
- Follow all the set protocols for approval, documentation and budgeting in accordance with audit requirements
- Maintain a close watch on the financial aspects of all campaigns and programs, such as budget, expenditure timelines, ROI
If interested please share your cv