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18/08 Pavana Karkera
Key Account Leader - Recruitment at Contactx Resource Management

Views:1762 Applications:299 Rec. Actions:Recruiter Actions:171

Manager/Senior Manager - Marketing Analytics - Pharma (8-16 yrs)

Bangalore/Gurgaon/Gurugram Job Code: 1141440

We are looking for Manager/Senior Manager with 8+ years of experience in Marketing analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above

Key Requirements

- 5-10 years of experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences

- Demonstrated Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.,

- Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data

- Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization

- Hand on experience in R, Python, SQL, Data Bricks

- Experience leading and mentoring a team of 5-10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallel

Qualifications

- Bachelors in Pharmacy / technology

- MBA

- MS/MTech/Mpharma

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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