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Senior Manager at Accord Manpower
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Manager/Senior Manager - Marketing - Air Purification Business - HVAC (4-10 yrs)
This opportunity is with a leading HVAC company which has recently started its Air purification business.
We specifically need candidates who have experience in managing Air purification clients.
Job Description
- Responsible for devising marketing strategies on online & offline channels to build the brand and drive sales
- Devised GTM strategies for impactful new product launches in air purifier
- Managed marketing budgets for Online /offline.
- Collaborated with sales team to deliver increase in volume & value on sales channels
- Devised annual brand plans and prepared briefs to develop engaging collaterals to capture the consumer journey Planned and implemented offline (cinema, OOH, print) & online marketing campaigns (Google, Facebook, YouTube and DBM) and regularly optimized the campaigns as per performance KPIs .
- Responsible for brand activations to generate trails and demos and increase brand awareness through online & offline marketing both.
- Planned & executed campaign
- Developed consumer insights via brand health analysis through brand track, communications research & consumer FGDs
- Devised lifecycle & promo email marketing campaigns & lead generation campaigns for in-home demo channel
- Collaborated with Creative, Media, Research & Digital agencies to ensure messaging & visuals are in line with standard
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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