Marketing Manager - IIT/IIM

Marketing Manager – agencies, offline, influencer, CRM, CPA

BE IIT +MBA IIM tier1 ecomm / internet companies / Startup

- You will be responsible for end-to-end execution on marketing programs, from strategic planning stages through implementation to performance monitoring: -

- Identify and develop acquisition channels - online as well offline -

- Manage P&L and KPIs for all campaigns - Optimize costs per acquisition and reach for each channel - Define branding & communication guidelines, ensure compliance -

- Create innovative marketing programs, and promotions -

- Develop targeted messages based on the key value propositions and use cases. -

- Manage content development to support your campaigns including online, print and video media - Use comprehensive data to measure performance of programs and drive innovation. Desired

Skills/Experience: -

- Deep knowledge of online marketing methods, tools and strategies - Ability to plan, develop and execute complex multi-platform campaigns.

- Strong understanding of customer personas - their goals and requirements -

- Strong communication skills & great design sense to manage content development -

- Proficiency using tools to track and report on campaign/channel performance -

- Experience of budgeting, reporting and analysis - Strong analytical and quantitative skills; relies on data driven decision making

- Outstanding skills at initiating, managing and growing strategic relationships with third parties - A self-starter - never hesitates to roll up your sleeves and take on something hands-on