Manager/Senior Manager - Digital Marketing - Financial Services Firm

Our Client is a reputed & a well known Financial Services firm based in Mumbai

Job Title : Manager / Sr. Manager - Digital Marketing

Job Location : Elphinstone, Mumbai

Job Responsibilities :

- Implementation of the digital marketing roadmap for the organization to generate digital penetration, leads as per defined targets

- Brand Awareness & Engagement.

- SEO for website and Digital support to the brand campaign

- Define the content strategy and forge content partnerships

- Digital Asset Management & Integration

- Digital engagement for sales & service initiatives

- She / He needs to be a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry

- Consumer acquisition & engagement using Digital Assets

Nature & Scope of the role :

- Build, develop and execute Digital Campaigns by coordinating with Digital Agencies

- Assist in building digital assets, day-to-day maintenance and refresh

- Online content development & content management

- Liaise & coordinate with Digital agencies and vendors, aggregators, Internal teams

- Competitor benchmarking

- Liaise for legal approvals needed for Digital Assets

- Lead activities to drive relevant traffic to the digital assets

- Web analytics to understand performance and bring about efficacy & efficiencies of spend

Education & Experience :

- PG / MBA Marketing with atleast 3 years of experience in digital marketing

- Exposure to Digital Marketing areas such as SEM, SEO, Google Analytics etc