Manager/Senior Manager - Digital Analytics - BFSI

The person would lead the bank wide initiative on setting up a digital analytics vertical and driving the key agenda ahead. The analytics vertical would include bank website, internet banking portal and mobile banking app.

The candidate will be responsible for the following in his/her job role :

- Plan, build and improve the data infrastructure platform for web & mobile analytics

- Work with the electronic banking team to identify business, technical & reporting requirements

- Diagnose data capture issues and work with teams to resolve

- Analyze customer experience, transactions and behavior based on internet and mobile usage with statistical techniques like decision trees/K-means clustering

- Build analytical driven sales & service strategies across these digital channels

- Establish monthly reviews with senior management on digital channel performance, growth and sales/service conversions

- Conceptualize, experiment and implement machine learning algorithms to predict the - next best action- for the customer

- Good banking domain knowledge and expertise including profitability of banking products

- Should have experience on SAS / EG ( at least 2-3 yrs. of experience).

- Good knowledge of R

- Experience working with databases is a plus (SQL)

- Hands on experience with web analytics applications (e.g. Google Analytics, Webtrends, etc.)

- Strong data handling, interpretive and problem solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.

- Having a flair for programming algorithms in analytics space

- Having a results oriented attitude with go get it done skill

- Good project management skills while working with both internal and external partners

- Should have a high degree of motivation with a continuous thirst for learning

- Establishing and driving the digital analytics agenda for one of the largest banks in India

- Regular synthesis, reporting, analysis and insight driven approach for the bank's digital channels

- Analytically driven sales and services through internet and mobile banking