Senior Associate Manager - Talent Acquisition at Magnus India Consulting
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Manager/Senior Manager - Campaign Marketing - Media (4-8 yrs)
This role is singularly focused on existing paid subscriber engagement and churn reduction.
- Develop a marketing strategy for existing paid subscriber base.
- Design an ideal on-boarding email/notification campaign.
- Design a weekly, monthly engagement strategy via notifications, emailers, Whatsapp
- Prioritize subscriber communication on the best channel at the best time to bring user back.
- Continuously improve the reachability & CTRs of emails & notifications.
- Increase reachability of users that are inactive on the platform.
- Design engagement, re-activation, churn-prevention and win-back campaigns on and off platform.
- Analyze consumer behaviour data & track KPIs and drive continuous improvement.
- Collaboratively work with marketing, product, business and analytics teams.
Skills & Experience -
- 4+ years digital marketing experience targeting consumers.
- Experience planning & executing campaigns on Search, FB, Youtube and Display networks.
- Experience optimizing campaigns to improve CPC, CPM, CTRs & conversions.
- Experience running email and notification campaigns.
- Very hands-on using analytics tools and large data-sets in excel.
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