Manager/Senior Manager - Business Marketing - Digital eCommerce

Responsibilities :

1. Category growth / solve for category customer funnel - driving users to top of funnel, acquisition, retention, be the voice of the consumers with leadership, campaign design, GTM campaign roll out

2. New launches for products - product understanding, creative development, comms planning, CRM planning, media coordination, analysis of campaign launch etc.

3. Campaign planning: Driving growth initiatives through integrated campaigns by coordinating with multiple stakeholders. Measuring impact of the initiatives to drive charter.

4. Coordinating for Ongoing CRM initiatives for businesses to drive business targets & objectives

5. Consumer in sighting for individual categories