Manager/Senior Manager - Branding - FMCG

Brand Management

- Defining Brand Philosophy & Planning, Executing Campaigns around the same philosophy

- Planning & implementing overall brand communication strategy for the brand

- Collaborating with agency and assisting in designing branding elements for brand promotions

- Devising campaign strategy, roll out plans & evaluation while handling brand management & communication activities

- Networking with advertising agencies for developing communication plans

Marketing Support to Sales

- Market research for realizing improved market share performance, sales revenue and gross margin and conduct assessment of product and competitive activities

- Recommend strategy for marketing plan and promotional plan for Markets in collaboration with Sales Teams

- Design & Execution of Marketing Activities for engaging Channel Partners- Distributors & Dealers at Branches

Key Skills

- Must have managed Brand Marcom- Conceptualization/ Communication/ Execution

- Must have handled Agencies/ Preparation of Creative Briefs/ Acumen to Decode Brand Briefs / Identification of Right Target Groups etc

- Strong Planning & Execution Skills

- MBA with Strong Marketing Execution of 8-10 + Years