Manager/Senior Manager - Brand Marketing - Manufacturing - South & West/North & East Zone

We have opening for Zonal Brand Marketing Manager / Sr. Manager with well reputed manufacturing sector.

Reporting to HEAD - Brand & communication

Job locations :

- 1 for South & West - Based out of Bangalore

- 1 for North & East - Based out of Delhi

Education: MBA (Marketing) - must, from A/B category of Business Schools

Prior Experience :

- 8-9 years in Marketing, Brand activation, BTL/ATL campaign, Events, Exhibitions, Market Research & Analysis and should have worked in the above-mentioned geographies prior

- Must have handled team of more than 5-6 highly active and intense people for past 3-4 years

- Good Job Stability; Must not have changed more than 3 companies (should be in current assignment for atleast 2 years)

Preferred Industry: FMCG, Telecom, Tiles, Mobile Phone/Handset, Electronics and Electricals, consumer durable,

Travel: Willing to travel for 12-14 days a month

- Good communication and Comprehensive skills

- Accountable for all brand related performance metrics.

- Conducting brand activation, ATL/BTL, OOH, & Finding different ways to increase brand recall

- Conceptualization and development of new Event ideas, promotional activities that can create a buzz in the market for organisation LoB

- Perfect execution of branding and marketing activities designed by HO

- Plan and extend full support of branding, events, exhibitions for all LoB at the local level

- Creating Quarterly operating plans for each state-LoB wise along with Sales Team

- Strategize and ensure successful product launches, brand campaigns, participate in relevant exhibitions

- Creating monthly marketing plans basis feedback from sales teams and aligning to organistation's marketing vision and ensuring implementation of the same

- Assessment of Media-mix depending on the objective of the campaigns

- Manage and execute 360-degree campaigns - from conceptualization to implementation to post campaign analysis

- Ensure execution of well-conceived, effective advertising, ATL and BTL promotional schemes and publicity materials on-time and within budget parameters.

- To develop and manage marketing budgets, and oversee the timely execution of all Branding activity in the assigned territories

- Vendor appointment and vendor management - Keep good relationships with the vendors and suppliers; negotiate and handle contract throughout the year - ensure greater value for money

- Experience of handling the Media/material suppliers required for various activities

- Execute quality branding jobs at all given point of time

- Tracking all competitive campaigns and reporting the same.

- Making weekly, monthly and quarterly activity reports, Budget reports on brand promotions activities in line with the processes articulated