Brand Manager/Sr. Manager - Print Media Conglomerate

At Present, We Are Having An Urgent Opening For Brand Manager / Sr. Manager For A Reputed Print Media Conglomerate Based At Delhi / Mumbai Location.

Position Title : Dy Chief Manager / Chief Manager / Senior Manager /Manager - BRAND depending on years of experience and current level

Location : New Delhi / Noida Office /Mumbai

Reports to : Associate General Manager

Markets Responsible : Delhi-NCR /Mumbai

Education : MBA

- A candidate who has worked across creating user engagement ideas the cross-multimedia platform. Additional have knowledge on the marketing automation tools, engagement & acquisition of digital audience

- The applicant must have hands-on experience in brand marketing, the ability to create and execute fresh campaign, events to drive engagement while providing opportunities for sponsorship.

- He/she must have the ability to think on the brand and contribute to building high recall & engagement.

- Digital Media experience with a combination of client servicing experience from agency

The duties & responsibilities will include but are not limited to the following :

Strategic Responsibilities

- Generating ideas for Brand management & communication

- Handle the PnL responsibilities of the biggest editions under the brand

- Drive users, pageviews, listens for the digital podcast platform

- Create higher profile of visibility by seeking strategic print, outdoor, other media partnerships and striking barter deals with relevant partners

- Understanding reader preference through research methodologies and suggesting necessary product & brand enhancements

- Focus on alliances that contribute to readership and drive PR mileage

Operational Responsibilities

- Execute brand and sponsor activities on-ground, ensuring optimum cost management

- BTL/ Field marketing/ promotions/ brand activation

- Increasing digital traffic MoM through - Marketing alliances, content marketing, segment wise engagement

- Familiar with marketing automation tools (clevertap)

- Ensure smooth functioning and relationships with partners & internal customers by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations

- Set benchmarks in process compliance

- Booking & Releasing of Ads for Brand campaigns and ensuring that the same has appeared as per sanctioned media plan

- Oversee and maintain the product viability

- Oversee the third-party payments for their services through SAP module and ensuring timely payments to vendors

- Driving & Managing Creative Meetings with Ad Agency and ensuring the agency delivers the ads on time.

Developmental Responsibilities

- Drive digital extension and loyalty for readers towards the brand. Manage the news and campaigns on social media handles

- This would include the following :

a. Strategic tie-ups in the digital space (including online and mobile)

b. All brands campaigns will have a larger footprint in the digital space

- Trade focus: Communication towards media agencies as and when required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.