Senior HR Executive at ACS Counsultance
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Manager/Senior Manager - Brand Management - FMCG - IIM/ISB/MDI/FMS (5-8 yrs)
Urgent Opening with Leading FMCG Company for Manager / Sr. Manager - Brand @ Mumbai
Company Profile : Leading FMCG Company
Industries Prefer : FMCG only
Location : Mumbai
Experience : 5-7 Years
Note : Candidate should be pass out from the Premium B School.
- Work on creating marketing strategy for the brand and efficiently execute it to drive share of market with profitability.
- Build brand plans including geography wise plans to achieve national share of market and distribution targets.
- Work collaboratively with cross functional teams to ideate and execute versus the annual grid plan.
- Create communication and advertising in line with the positioning of the brand to further drive brand salience and consumer preference.
- Work with external creative and other agencies to create 360 IMC campaigns in line with the annual grid.
- Work with the media manager and the media agency to draw up the monthly media plans by state.
- Understand the P&L of the brand and identify key cost drivers and work towards driving improved margins and profitability of the brand.
- Alignment of brand plans and annual grid with category manager and senior management.
- Design and implement all aspects of the GTM for new product launches within the brand