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08/09 HR
Head - Executive Search at Keysite Solutions Executive Search

Views:995 Applications:328 Rec. Actions:Recruiter Actions:57

Manager/Senior Manager - Brand Management - Consumer Durable Group (6-12 yrs)

Gurgaon/Gurugram Job Code: 1152335

We have an urgent role with a leading consumer durable group (Fortune 500) at gurgaon.

Role: Mgr /Sr Manager - Brand

Profile :

Purpose of the Role :

- The purpose of this role is to convert the business strategy into marketing strategy, and then, execute the marketing strategy to achieve the desired results.

- This role will entail providing inputs and insights on brand, category, market trends and developments to the India leadership team


Strategy & Planning :

- Ensure brand led-sales driving philosophy. Implement integrated marketing plans and strategies in sync with business plans, annual marketing calendar.

- As part of business strategy, develop local marketing strategy and plan

- Use consumer insights, business and market intelligence to drive consumer centric approach to growing the India business

- Propose, develop and implement marketing plans, recommend initiatives and best practices to support the organization short term and long term business objectives Strategic Inputs:

- Identify brand building areas, consumer touchpoints, bring in industry best practices and innovations in line with the objective of the brand

- From a category perspective provide inputs to India leadership team related to market priorities, market threats/opportunities and execution plans

- Drive checks, monitoring/tracking category, consumer, media trends and provide timely feedback with action plans for effective market planning

Brand :

- All brand related activities - developing strategy, AOP, brand communication, activation. Drive brand campaigns and product launches along with all stakeholders

- Ensure consistent and elevated brand positioning across all consumer touchpoints that help enhance brand image, position and reputation amongst consumers

- Lead content development

- Focus on delivering the global brand strategy in a locally relevant and meaningful way. Ensure adherence to brand guidelines while ensuring local adaptation Execution:

- Ensure delivery of high quality marketing content/material at all touch points

- Ensure optimization of rollout/activation of campaign and other marketing activities for maximum impact

- Follow up, measurement and reporting on execution to senior leadership team

- Partner with HQ marketing teams on global campaigns requiring local activation

Agency Management :

- Draft strong marketing briefs and lead the process of agency briefing, creative development, event management and activation roll out for all campaigns and business objectives

- Participate in agency meetings, ensuring that our investment is maximized. Process and Controls:

- Follow all the set protocols for approval, documentation and budgeting in accordance with audit requirements

- Maintain a close watch on the financial aspects of all campaigns and programs, such as budget, expenditure timelines, ROI


Women-friendly workplace:

Maternity and Paternity Benefits

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