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07/12 Shilpi
Senior Recruiter at Ewyn Services

Views:1597 Applications:523 Rec. Actions:Recruiter Actions:291

Manager/Senior Manager - Acquisition/Performance Marketing - eCommerce (4-8 yrs)

Gurgaon/Gurugram Job Code: 870800

Responsibilities

- Work directly with the Head of Acquisition and manage all SEM/Facebook campaigns and media buying campaigns to maximize ROI.

- Manage SEM, SMM, and acquisition efforts to define and deliver ROI and volume objectives.

- Manage internal resources or agencies to deliver, monitor and report on daily, weekly and monthly KPIs against targets.

- Analyse creative performance by market and come up with new creative options working with the brand team Work on the forecasting of target assumptions during quarterly and annual budget and forecast periods, liaising with Design, Technology and Finance teams.

- Identify data trends and insights, and optimize spends and performance based on the insights.

- Plan, execute and measure experiments and conversion tests. Brainstorm new and creative growth strategies.

- Conduct market research to identify new opportunities.

Requirements:
 
- Demonstrable experience working as a paid marketing professional with at least 3 years- experience in handling Adwords and Facebook PPC budgets worth Rs. 50+ lakhs to 1Cr.

- 4- 8 years- experience managing the complete suite of digital marketing.

- Advanced analytical and sales-oriented skills with the ability to make data-driven decisions.

- Should have made PPC strategies to reduce the cost per click (CPC) and cost per lead (CPL). Hands-on experience of Google Analytics, in creating custom reporting, experiments, goals, and filters.

- Thorough knowledge of digital marketing tools and techniques with hands-on experience of Facebook and the Google Adwords panel.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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