Manager - SEM - Startup

Designation: SEM (Search Engine Marketing)

Responsibilities:

- Pay-Per-Click

- New Keyword Development and Testing

- Monitor and analyze campaigns to meet revenue goals

- Hands-on Bid Optimization

- Ad Copy-Writing and Testing

- Developing Testing Plans, Implementing New Strategies and Measuring the Results

- Landing Page Optimization

- Collaborating with the Sales and Marketing Teams to Drive Unified Consumer Experience

- A/B testing of page designs to maximize conversions

- Pushing our SEM Strategies beyond industry Best Practices