Manager - Search Engine Optimization - Internet/Online

AdmitKard, an ed-tech startup founded by ex-BCG, IIM Calcutta alums and backed by a prominent Australian ed-tech fund, is looking to hire marketing professionals with solid experience in SEO, Growth Marketing to build their next phase of growth.

Role and Responsibilities

- Device the complete Marketing strategy and Implementation plan.

- Perform competitive analysis and come up with strategic recommendation.

- Device metrics to be tracked; and come up with in-sights basis data/ feedbacks

- Device Social Media strategy of the company and implement it

- Hands on strategizing & implementing content marketing strategy

- Understanding of latest Google algorithms such as Panda, Penguin, In-depth articles, Hummingbird, Pigeon, Pirate update etc

- On page SEO using Title, Description,H1,H2,H3 tags, content on pages, interlinking and Keyword Placement on web pages according to Google guidelines.

- Mobile site SEO.

- AMP implementation on CMS.

- Schema implementation.

- Google PPC and Facebook Display Ads & Post Boost Ads

- Develop robots file, canonical tags and custom 404 error page as per requirement of site

- Become a centre piece of new feature development & coordinate between design, content & tech teams.

Requirements

- Tier 1 Institute

- Intimate understanding of traditional and emerging marketing channels

- A problem solver who is a creative, risk-taker and is able to take decisions basis data

- Excellent communication skills

- Has relevant B2C Digital Marketing experience

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.