Manager - Search Engine Optimization - Internet/Online

About the Role / Responsibilities:

- Define requirements and tasks associated with SEO strategy

- Manage and execute the implementation of SEO strategy

- Keep pace with SEO, ASO, search engine and internet marketing industry trends and development

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO and ASO strategies and reporting of digital activities, insights and trends in the market.

- Familiar with marketing automation tools for Email Marketing, Push Notifications, SMS and In-house campaigns.

- Good with ideation and execution of campaigns to maintain uniformity across platforms with a 360 approach

- Develop the SEO content plan and manage social advertising of social media account; monitor the performance and tracking reports.

- Deliver and execute effective and innovative integrated campaign strategies and best-in-class communication concepts aligned to KPIs, target audience, brand values and positioning, and ensure tracking and reporting of results.

- Curious to learn, ambitious to progress, creative and innovate, self-motivated and willing to improve and achieve success

Desired Experience / Background:

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with CMS and building/administering content in multiple CMS environments

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

- Experience with media-neutral communications planning, media planning, setting KPIs, and tracking ROI.

- Experience with digital media including strategy execution, content creation, setting

KPIs and tracking results.

- Experience in managing Google Adwords campaigns and Facebook Ads

- Proven ability to manage complex and multi-functional marketing projects, and to operate effectively in a changing and not always structured environment.