Manager - Search Engine Optimization - EduTech

- Analyzing website performance on a weekly/daily/ basis

- Creating a strong content culture by working closely with content writers

- Work with the Marketing team to support a SEO friendly strategy

- Analyzing competitor's website traffic and backlinks sources using SEO tools

- Developing relationships with industry publications and bloggers to build backlinks

- Generating backlink strategies from various sources (Article submission, blog submission, social bookmarking, Forum writing etc).

- Managing outreach and link-building efforts to drive visibility within search engines

- Developing keyword and contextual search strategies

- Researching keywords for on-page and off-page SEO strategies

- Identifying competitors key traffic driver pages and building strong content strategies to overrank them.

- Assisting relevant teams with SEO requirement for activities such as site redesigns, site hierarchy, website changes etc

- Creating and distributing SEO reports and analysis that measure the effectiveness of SEO activities across the business