Senior Consultant - Education at ABC Consultants
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Manager - Search Engine Optimization - EdTech (6-12 yrs)
We are executing an exciting opportunity as SEO Manager with one of the leading EdTech & Overseas Education company in Gurgaon.
The KRA's would be:
- Co-design the technical SEO and organic growth strategy with regional SEO and content teams that aligns to the global strategy but aligned to local needs.
- Ensure crawlable, healthy websites that rank high in key search engines for multiple keywords.
- Conduct audits to gauge the SEO health of websites from indexation, rankings, crawl rate, site speed and availability.
- Work with development teams to deliver best practice for rankings / CTO across pages.
- Collaborate with regional / country marketing teams to create a winning link building and partnership strategy.
- Meet with regional SEO teams as per defined cadence to review organic performance, plans and share best practices.
The desirable would be:
- Educated to Degree level or equivalent.
- Minimum 6 years of relevant experience in the organic search space.
- Strong understanding of technical SEO, mobile site & local business optimization plus search engine ranking factors.
- Experience in off page, on page & content marketing.
- Proficient in keyword research.
- Good knowledge of HTML, CSS, XHTML, CMS (Content Management System).
- Reporting & tracking SEO performance on regular basis.
- Should have good understanding of Google Keyword Planner, Google search console, Google Trends, Google Analytics & other SEO tools.