Manager - Search Engine Optimization - BFSI Sector

Responsibilities :

Website management, search engine optimization and analytics

We are looking for a creative SEO manager, who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy. The ideal person will be goal oriented.

- Develop a strategy for the improvement of organic search ranking and the maximization of ROI.

- Prioritize keywords to attract target audience.

- Monitor and analyze SEO statistics such as redirects, click rate, bounce rate and others.

- Develop and build link building campaigns.

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.

- Cultivation of leads and sales.

- Build systems and best practices to ensure that all content is optimal for SEO.

- Manage relationships with agencies to properly implement SEO best practices in coding and campaigns.

- Communicate the performance of process improvement to the Marketing team.

Qualification and Experience

- 4-5 years of experience in SEO.

- In-depth knowledge of current SEO tools and practices.

- Adequate knowledge of HTML, CSS, JavaScript.

- Experience working with CMS and building/administering content in multiple CMS environments

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery etc)

- If having worked with an agency, exposure to BFSI sector would be an added advantage though not a limitation.