Manager - Search Engine Optimisation - Internet/Online

POSITION: SEO/ Marketing Manager..

Job Responsibilities and Requirements :

The SEO/SMO Analyst is responsible for implementing SEO and social media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility:

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).

- Implement link building campaigns in coordination with client SEO goals.

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

- Research and administer social media tools in support of clients- social media strategy

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results Work closely with the other team members to meet client goals.

Professional Skills & Qualifications:

- 1 - 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

- Proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

Desired: Knowledge of HTML/CSS and website administrations

- Candidates who are available on Saturday for PI round can apply for the same