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Director at Hashtag HR
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Manager - Salesforce Effectiveness - FMCG/Healthcare (4-9 yrs)
- Responsible for managing the sales force automation system as a sales activity management tool for expert sales teams and support expert businesses through timely and adequate analysis/review of data captured through the tool
ANALYTICS :
- To provide analytical support for Sales Force Effectiveness (SFE) within Expert division by preparing reports covering sales and field activity analytics, Physician Profiling, Sales resource optimization, Segmentation & Targeting, Call planning analytics, KPI trackers and incentive reporting.
- To provide analytical support for the Expert Business Units with reports covering sales and field activity analytics, KPI trackers.
- Working with the Expert Sales Teams in providing analysis and interpretation of sales force effectiveness to manage efficiency.
- Implementation of SFE Process, and facilitate compliance with the Sales Effectiveness KPIs.
- Prepare data for use in reporting at various levels for periodical reports /dashboards.
- Make reports on pre-established formats for use by sales teams and internal customers.
- Draw out insights through analysis of activities & proactively report the same to the businesses.
DATABASE MANAGEMENT :
- Create and manage databases of customers and sales employees
- Integrate existing data on to a common format with salesforce
- Data sanity checking and Data Cleansing of new and existing records on salesforce
- Master Data maintenance & cleansing
- User follow-ups for submission of activities and market data
- User/ Role Hierarchy/ Profiles maintenance.
- Maintenance of the sales force automation system
TRAINING & COMMUNICATION
- Drive usage and change management of SFA systems
- Field Force training on SFE processes
- Support teams on issues with using the SFE process in their day-to-day processes.
DRIVE BUSINESS PROCESSES
- Participate in requirement gathering with businesses
- Liaise with Technical support (External & Internal) to resolve issues and challenges
- Look at innovative ways of using the data captured to generate insights supporting business performance
- Drive to map internal sales system with external SFA system and measure the impact of expert efforts
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