Manager - Sales Planning & Activation - FMCG

- Build and maintain a calendar of monthwise big bets for a channel

- Plan for the month big bets and accordingly plan the trade inputs.

- Support Trade Marketing Head in the timely and effective rollout of the same.

- Ensure On Time In Full execution of aligned trade inputs on the Primary & Secondary Sales software

- Develop apt tracking as well as monitoring tools for the month Big bets & priorities.

- Analyse previous month trade input's success / promotion effectiveness and build the future plans incorporating the learnings

- Supervise and analyse trade spend and report variance to the Trade Marketing Head and Sales Director.

- Present provision for entire Trade Marketing plus Sales initiatives along with insights to concerned managers.

- Develop promotion analysis framework as required for tracking purposes plus analyse ROI on promotion investment.

- Support Trade Marketing Head in entire management of trade funds.

- Plan for external gifts to drive Sales and coordinate with vendors & Purchase team for the same

- Prepare tools & framework to improve Sales effectiveness and drive activation of the same.

- Provide financial analysis assistance to sales team required for negotiation planning.

QUALIFICATIONS:

The candidate must have

- An MBA qualification from a good B school

- Total experience of min. 8 years with at least 3 years in Trade Marketing or similar assignments. Ideally currently handling a trade marketing role.

- Must have core FMCG experience with reputed companies.