Manager - Sales & Marketing/Account Development - IT Products

Coordinate with business development team to identify targeted businesses/organizations based on campaigns

Market opportunity analysis and Competitive market analysis

Identify potential customers (lead generation) through a variety of sources (business research)

Leads provided through LookingGlass (Company's IT Portfolio) Campaigns

Contact database research

Website traffic capture

Make contact with customer prospects (lead development) to identify potential opportunities

Qualify prospects (lead conversion). Lead qualification includes the establishment of need and potential interest by the customer prospect for our products/services.

Follow-up and establish communication channel for further prospect development. Explore opportunities for engagement.

Campaign Management and Product demonstration

Track and manage IT products Sales pipeline.

Activity metrics (e.g. cold calls, follow-up calls, email campaigns, webinars, etc.)

Progress metrics (e.g. leads generated, developed, converted, demonstrations, proposals, engagements, etc.)