Manager - Sales Development - GTM & Automation - FMCG/Retail

Sales Automation:

- Planning of automation needs for sales operations and planning and aligning it with commercial strategy

- Designing project plans and alignment with stakeholders and multifunctional teams

- Leading project development and execution

- Driving automation adoption and engaging with key users for training and enhancements

Business Intelligence Projects:

- Identifying business intelligence priorities for data analytics and visualization at an organizational level for commercial teams

- Represent business in multifunctional BI transformation projects and lead change management for end users

- Engage with data owners on development and maintenance of Business dashboards and data ingestion projects

- Drive adoption of BI tools by managing training and enhancements through data owners

DMS, Sales Portal and SFA Management

- Prioritization of all Distributor Management System (Suvidha) & Sales Force Automation changes and enhancements post consolidation from all stakeholders like Sales, Finance, Taxation, Supply Chain and IT

- Collaborate on change development with IT and test for functional execution before go-live

- Lead communication and execution of all DMS and SFA changes

- Manage and update sales portal (Connect) utilities for sales teams like sales hierarchy maintenance, user mapping, reports maintenance, schemes and detailers update, etc.

- Manage IT sales operations like retailer management, sync compliance, target management, contract pricing, hierarchy mapping and addition, catalogue mapping, supplier mapping, claims mapping, etc.

- Manage monthly business reporting closure through regional coordinators, finance control and IT teams

- Manage and drive DMS and SFA adoption and compliance

Support Infra Management:

- Tracking of all sales operations issues and coordinate with Technical helpdesk, process owners and sales teams to resolve the same

- Manage Regional IT Support resources for business IT operations, issue resolution and team communication

- Create and update process and system repository for all features of DMS, SFA and Sales Portal for training and maintenance purposes

Business Go-To-Market Facilitation:

- Create business efficiency parameters and tracking tools for distribution strategies

- Define manpower requirement matrices, input drivers, output parameters and KPI identifiers for sales strategy

- Facilitate and integrate new GTM strategies like O+O, Hyper local and retailer CRM and develop a sustainable model for integration to business operations

Process Excellence :

- Work on creating SOPs and documentation to cover all processes related to business planning & business development (SMART)

- Work with business planning, head office and regional teams on DRCP hygiene, distributor health, Sync compliance and cloud back-up