Manager - Sales - CSD/Institutional & CPC - Ayurvedic FMCG

Company: One of the oldest & leading Ayurvedic FMCG Company in India

Role: Manager Sales (CSD, Institutional & CPC)

Location: Delhi

Reporting to CMO

Please note:

The primary need & the right person will be the one who has experience in CSD channel and government institutions including CPC. Institutional & alliances experience can be an add on.

Job Objective : 

Responsible for development- and handling the business of CSD- and Institutional Sales for- revenue generation,- and handling the overall relationships. Facilitating- the ordering, fulfilment and outreach and activation in all unit and local canteens. Custodian of all initiatives and priorities in this- area.

Job Specifications : 

Level of education : 

Post Graduate Diploma/ MBA or equivalent in Sales & Marketing-

Experience : 

7-10 years in Sales and Marketing and at least 2-3 years in a position of similar responsibility

Knowledge and Skills : 

Technical : 

- Experience in CSD & Institutional Sales

- Sales- & Marketing knowledge

- Trade Marketing and activation

- Collaboration with third parties

Behavioural : 

- Planning & Organisation

- Leadership Skills

- Relationship and Key Stakeholder Management

- Communication Skills

Key Responsibilities : 

- Own and lead all initiatives aimed at maintain the key relationships at HO and unit canteen levels for maintaining and expanding the CSD business

- Developing and implementing the- CSD and Institutional Sales strategy- to achieve the- plans as per- AOP

- Working closely with- agent/partner team- to ensure alignment- and achievement- on defined business goals

- Owning and managing the- AOP objectives, and spend budgets as per AOP-

- Driving the expansion of the Hamdard's direct coverage footprint across CSD canteens through local supply model, and to- initiate and sustain new businesses in Institutional sector

- Define the- CSD- value objective and- distribution expansion roadmap and drive execution through close coordination with agent sales teams

- Drive interventions- and trade loads or consumer promos- aimed at effective- consumer engagement and delight at CSD canteens and with Institutional customers

- Work very closely with the- manpower (agent salesmen) for enabling- excellent visibility,- distribution- and displays

- Drive initiatives which enhance sales force productivity and performance of the feet on street

- Deliver impactful new- product- launch execution including sales and visibility deliverables

- Creating and publishing MIS/dashboards for business for- consumption of CSMO-

- Work very closely with Marketing and Trade Marketing to develop compelling marketing and promotion strategies
 
People & Process Development : 

- Develop- trade promotion and visibility calendar for the year for CSD and Institutions

- Develop requisite training content- for sales people- leveraging internal and external resources

- Aid CSMO in development of- CSD- & Institutional Sales- KPIs