Manager - Sales Analytics - FMCG

Manager - Sales Analytics (Business Franchise Role)

Job Description:

The role looks at providing the function with Business Intelligence for informed decision making.

Qualification:

- Postgraduate with experience in Statistics and analytics driven reporting and analysis

Experience:

- 6-8 years- experience in business intelligence

Knowledge & Skill

- Specific knowledge of statistical tools

- Excellent marketing domain knowledge and understanding, particularly in the consumer goods domain.

- Good at Analytical thinking & breaking down large problems into solvable chunks.

- Have a consulting orientation; gather different perspectives, examples and use them to enrich day-to-day work.

Best Suited for someone who:

- Loves establishing linkages between numbers

- Is creative with numbers

- Very curious in nature, wanting to understand the - whys-

- Likes to lead others

- Strongly believes insights impact business decisions

Area of Responsibility:

Business performance monitoring

- Setup and share standardized analytics reports with the Regions and HO and highlight focus areas - Identification of Geography, Channel, Brand, Pack opportunities basis available data and provide insights on disruptive gain opportunities

- Update of Must Win Battle performance, highlighting of red-flags, and monitoring of specific initiatives

- Monitoring Profitable Value Brand performance across regions with special focus on priority states - Tracking low profitability SKUs

- Monitoring and reporting of Width of Distribution

- Reporting automation and insight generation

- Analyze business portfolio by designing performance dashboards and other business classification, selecting and prioritization metrics.

- Preparation and analysis of daily, monthly & annual dashboard and reports that assist in business planning and deployment.

- Perform data mining activities of gathering and compiling data to make a thorough analysis and to extract the relevant information

- Collaborate with business leaders to deliver insights derived from data, highlight emerging trends/customer needs, and work through implications for business strategy.

- Analyze on-going basis opportunities/threats, strengths/weaknesses affecting growth and national / regional programs and report information to business head.