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12/05 Aruna
Talent Acquisition Specialist at Creencai Technologies Pvt Ltd

Views:298 Applications:106 Rec. Actions:Recruiter Actions:2

Manager - Retention Marketing - Automotive Aftermarket Service & Repair (2-8 yrs)

Bangalore Job Code: 924522

Job Title : Retention Manager

Job Location : Bangalore

Description :

You will be working as a part of the Marketing team, you will manage and analyze marketing activities in order to provide actionable insights.

You will be responsible for :

- Optimizing ROI & performance of the Email, SMS channel.

- Customer analytics, customer behavior analysis to make key business decisions.

- Send regular PN, SMS & Email campaigns to the existing audience base.

- Customer funnel optimization to increase end conversions

Experience :

- Min 2-3 years experience in customer life-cycle management & Product marketing

- Well versed with tools like Clevertap, Mo-engage, or Mixpanel (Adobe or any other CRM tool also helps if they are similar)

- Basic HTML skills for handling Email channels.

- Knowledge on understanding a user Life-Cycle with us from Signup to User Churn.

- Setting user journeys based on the requirement.

- Basic understanding of user RFM

- Customer funnel analysis.

- Should be able to track the PNs, SMS, In-app & Email performance.

- Basic content writing skills based on a trending topic for PNs & Email.

- Basic Analytics skills for understanding user persona. - Proficient in tools like excel and google sheets.

- Ability to prepare monthly and weekly content calendars for different channels.

- Understanding of customer segmentation for personalized targeting using segments.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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