Manager - Retention Marketing - Automotive Aftermarket Service & Repair

Job Title : Retention Manager

Job Location : Bangalore

Description :

You will be working as a part of the Marketing team, you will manage and analyze marketing activities in order to provide actionable insights.

You will be responsible for :

- Optimizing ROI & performance of the Email, SMS channel.

- Customer analytics, customer behavior analysis to make key business decisions.

- Send regular PN, SMS & Email campaigns to the existing audience base.

- Customer funnel optimization to increase end conversions

Experience :

- Min 2-3 years experience in customer life-cycle management & Product marketing

- Well versed with tools like Clevertap, Mo-engage, or Mixpanel (Adobe or any other CRM tool also helps if they are similar)

- Basic HTML skills for handling Email channels.

- Knowledge on understanding a user Life-Cycle with us from Signup to User Churn.

- Setting user journeys based on the requirement.

- Basic understanding of user RFM

- Customer funnel analysis.

- Should be able to track the PNs, SMS, In-app & Email performance.

- Basic content writing skills based on a trending topic for PNs & Email.

- Basic Analytics skills for understanding user persona. - Proficient in tools like excel and google sheets.

- Ability to prepare monthly and weekly content calendars for different channels.

- Understanding of customer segmentation for personalized targeting using segments.