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Associate Consultant at Antal International
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Manager - Retention & CRM Tools - Internet/Online (2-5 yrs)
1.To Drive CRM program through SMS, Email, web-push, and in-app/push notifications to engage the brand`s customers.
2. Drive Repeat purchase through activation of customer segments by identification of customer needs according to their profiles
3. Development of Offer Management Engine and using intelligence to map customer profiles
4. Identifying customer insights and use them to design and drive marketing campaigns, product launch, store openings and promotional events.
5. Brand/Store/Regional Activation through common promotional touch points and identifying special days throughout the year to be used for creating special store benefits.
6. Development and driving adoption of reporting framework for performance marketing
7. Coordinating with various departments to develop and execute campaigns for driving engagement among existing customers
8. Ensuring data driven decision making for marketing campaigns and events.
9. Good understanding with MS Excel.
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