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12/03 Manasi
HR at Executive Search Firm

Views:2835 Applications:248 Rec. Actions:Recruiter Actions:30

Manager - Retail Marketing (5-8 yrs)

Bangalore Job Code: 550158

Purpose of the job:

To support the retail operations through marketing interventions aligned to the store initiatives and requirements; leverage store interface to gain customer insights and effectively communicate the brand message

Role & Responsibilities:

- Drive Retail Marketing activities from the launch of new stores to pushing sales in existing stores;

- Plan and execute marketing activities to create excitement around an opening of new stores and bring out the uniqueness of each store.

- Monitor and analyze overall sales, average bill size, average bill value, etc. for existing stores;

- Work closely with retail operations and suggest marketing interventions such as events and promotions to boost footfalls and handle lean periods.

- Coordinate with VM team as required to align look of the stores to promotions/events.

- Liaison with analytics agencies to mine customer data from Voyager as well as loyalty programs

- Utilize the customer insights to design retail marketing initiatives for the target customer group and measure effectiveness of the same

Desired Qualification: MBA in Marketing or equivalent degree

Desired Experience Profile: 5+ years of experience in a brand/ advertising/marketing role in retail / FMCG / similar industry

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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