Manager - Qualitative Research

Key Responsibilities:

- Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables

- Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc

- To commission and undertake qualitative research assignments for new and ongoing shows & campaigns

- To understand the consumer- his/ her behaviour, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters

- Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behaviour that will help sharpen the team's consumer understanding

- Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams

- Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams

- To work on projects and problem statements that can potentially impact storytelling.

Performance Measures:

- Identification of rising consumer trends & changes in societal fabric

- Number of sharp and actionable insights that were provided to business that aided strategic decisions

- Number of projects worked on and its long/ short term impact

- Number of innovative research techniques employed.

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