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21/07 Beena Subin
Team Manager at Htree HR Consultants Pvt Ltd

Views:310 Applications:59 Rec. Actions:Recruiter Actions:2

Manager - Qualitative Research - Media (7-14 yrs)

Kolkata Job Code: 1290824

Manager - Qualitative Research

Key Responsibilities:

- Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables

- Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc

- To commission and undertake qualitative research assignments for new and ongoing shows & campaigns

- To understand the consumer- his/ her behaviour, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters

- Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behaviour that will help sharpen the team's consumer understanding

- Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams

- Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams

- To work on projects and problem statements that can potentially impact storytelling.

Performance Measures:

- Identification of rising consumer trends & changes in societal fabric

- Number of sharp and actionable insights that were provided to business that aided strategic decisions

- Number of projects worked on and its long/ short term impact

- Number of innovative research techniques employed.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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