HR Executive at Smart Source
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Manager - Public Relations - Consumer Segment (9-14 yrs)
We urgently looking for a Manager PR with a Top Consumer Brand in Mumbai (Andheri West).
Job Description: To drive the development and implementation of a focused PR strategy, to proactively communicate the agreed messages to target media across the country.
The key responsibilities are listed below :
1. Media Reviews - pitching, sample rotation/ROI, ensuring bios updates, delivering review guides, product details, comparison reviews, coordinating with logistics for sample dispatch/collection
2. Tech Influencer Relationships and Content management; arranging preview meets.
3. Media Interactions / Story responses for questionnaires / Responding to media queries / Interviews
4. Press Release Schedules in sync with Local Sales & HQ; Drafting when needed
5. Product launch and momentum campaigns, including briefings with key press, organization of press tours, and management of product review program
6. Content Checking / Generation for all PR material and requirements
7. Quarterly Business Review presentation (PR Part); Monthly exposure reports, Share of Voice reports, and EMS updating
8. Monthly newsletter content.
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