Manager - Public Relations & Marketing

PR & Marketing Manager

Job Description:

Role Responsibilities:

- Develop and implement comprehensive PR and marketing strategies to enhance brand awareness.

- Manage and coordinate public relations campaigns, including messaging, press releases, and event execution.

- Create engaging content for various platforms, including websites, social media, and blogs.

- Monitor media coverage and analyze PR metrics to measure campaign success.

- Build and maintain strong relationships with media contacts and influencers.

- Oversee the organization and execution of promotional events and trade shows.

- Provide leadership and direction to the marketing team, fostering a collaborative environment.

- Manage the marketing budget, ensuring effective allocation of resources.

- Work closely with cross-functional teams to align marketing strategies with business objectives.

- Conduct market research to identify trends and opportunities for growth.

- Implement social media strategies to increase engagement and brand loyalty.

- Develop and maintain the company's online presence through SEO and content optimization.

- Prepare regular reports and presentations for stakeholders, demonstrating campaign ROI.

- Stay updated on industry trends and best practices in PR and marketing.

- Ensure all marketing and PR activities comply with brand standards and regulations.

Qualifications:

- Bachelor's or Master's degree in Marketing, Communications, Public Relations, or a related field.

- A minimum of 5 years of experience in PR and marketing roles.

- Proven track record in developing successful PR campaigns.

- In-depth knowledge of digital marketing strategies and tools.

- Strong communication and interpersonal skills.

- Experience in managing marketing teams.

- Excellent writing and editing skills.

- Ability to think creatively and strategically.

- Strong analytical skills, with the ability to interpret data and metrics.

- Experience with budget management and resource allocation.

- Familiarity with SEO, PPC, and social media advertising.

- Proficient in Microsoft Office Suite and marketing software.

- Strong organizational skills and attention to detail.

- Ability to work under pressure and meet tight deadlines.

- Willingness to travel for events and client meetings as necessary