10/07 Supriya Singh
HR Consultant at eMilestones

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Manager - Public Relation - Advertising Firm (5-7 yrs)

Mumbai Job Code: 718952

Job Brief:

The PR Manager will be responsible to Nurture a Strong Industry Network, increase Awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Roles and Responsibilities:

A. Identification:

- Main Client group, audiences and determine the best way to communicate publicity information to them.

- Designate an appropriate spokesperson or information source for media queries.

B. Planning and Developing:

- Planning, Developing and Implementing PR Strategies, goals, budget and tactics.

- Develop and Implement Strategic PR programs/activities to achieve significant increase in brand awareness.

- Develop Media Relations Strategy, seeking high level placements in prints, broadcast and online media.

- Develop and maintain the company's corporate image and identity which includes the use of logos and signage.

- Manage Communication Budget.

C. Writing:

- Write interesting and effective press releases.

- Prepare information for media kits and develop and maintain company internet and intranet web pages.

- Researching, writing and editing in-house magazines, case studies, speeches, articles and annual reports.

- Create Content regularly to grow the company's footprint (press releases, corporate announcements and creative content)

D. Other Responsibilities:

- Coordinate all Public Relations Activities.

- Organizing promotional Events such as Press Conferences, Open Days, Exhibition or other activities the firm supports in order to gain public attention through media without advertising directly.

- Draft speeches for company executives and arrange interviews and other forms of contact for them.

- Leveraging existing Media relationships and cultivate new contacts within business and industry media.

- Monitor, Analyze and Communicate PR Results on quarterly basis.

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

- Provide clients with information about new promotional opportunities and current PR Campaigns progress.

Key Skills:

- Excellent Communication wrote and oral, interpersonal skills.

- Drive, competence, flexibility, and willingness to learn

- Excellent organizational and time management skills with the ability to multi-task

- Awareness of different media agendas.

- Business Awareness and Good knowledge of Current affairs.

- Good Team work, analytical and problem-solving skills.

- Skilled in creating, editing and promoting written and visual communication.

- Ideal candidate will have experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.

Qualifications & Experience:

- Bachelor's Degree in PR, Communications or Post Graduate in PR

- Min of 5 to max 7 years of relevant work experience in PR and Communications.

- Min 5 years of past experience as journalist is must.

- Strong Networking with Media, B2B.

- Proven success in both traditional and interactive PR Channels

- Knowledge from PR Agencies preferred.

- The candidate will work closely with CEO & CTO both.

Women-friendly workplace:

Maternity and Paternity Benefits

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