Job Brief:
The PR Manager will be responsible to Nurture a Strong Industry Network, increase Awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
Roles and Responsibilities:
A. Identification:
- Main Client group, audiences and determine the best way to communicate publicity information to them.
- Designate an appropriate spokesperson or information source for media queries.
B. Planning and Developing:
- Planning, Developing and Implementing PR Strategies, goals, budget and tactics.
- Develop and Implement Strategic PR programs/activities to achieve significant increase in brand awareness.
- Develop Media Relations Strategy, seeking high level placements in prints, broadcast and online media.
- Develop and maintain the company's corporate image and identity which includes the use of logos and signage.
- Manage Communication Budget.
C. Writing:
- Write interesting and effective press releases.
- Prepare information for media kits and develop and maintain company internet and intranet web pages.
- Researching, writing and editing in-house magazines, case studies, speeches, articles and annual reports.
- Create Content regularly to grow the company's footprint (press releases, corporate announcements and creative content)
D. Other Responsibilities:
- Coordinate all Public Relations Activities.
- Organizing promotional Events such as Press Conferences, Open Days, Exhibition or other activities the firm supports in order to gain public attention through media without advertising directly.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Leveraging existing Media relationships and cultivate new contacts within business and industry media.
- Monitor, Analyze and Communicate PR Results on quarterly basis.
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
- Provide clients with information about new promotional opportunities and current PR Campaigns progress.
Key Skills:
Qualifications & Experience:
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