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Manager - HR at Cubiq Edge Business Consulting PvtLtd.
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Manager - Product Marketing - Tech Startup (3-6 yrs)
Basic Requirement:
The product marketing manager will be responsible for all the product based marketing campaigns, marketing strategy & plans. He/She will own the communication and integrations across marketing channels, websites, landing pages, app and ad campaigns by working along with different internal teams & agencies. Hands on experience with tools like Google analytics, Clever tap, Mix panel etc to identify the user journey drop offs & take necessary actions. Identify and execute cross-sell and upsell initiatives i.e. Retargeting & Referral campaigns to drive business growth.
Responsibilities:
- Identifying customer needs by deeply understanding our customers across multiple markets, to create data-driven, actionable insights for product & brand teams.
- Developing and enhancing content about our products including but not limited to Website, App, Landing pages, Case studies, Product videos, Blogs etc.
- Drive the growth of the product with retargeting & referral campaigns with automation tools.
- Work with the product and engineering team & responsible for moving things internally within the product, and content, design teams.
- Take initiatives for online partnerships that leads to business growth
- Crafting the propositions for new digital products, refining current propositions and messaging driving demand generation, customer acquisition.
- Developing Go to Market strategies by working closely with product and brand teams.
- Designing user journey from awareness to conversion.
Basic Qualifications
- 3-5 years product marketing experience in a tech start-up
- Working knowledge of marketing tools like Google Analytics, Clever tap, Mix panel etc.
- Should possess strong analytical aptitude towards problem solving and should be inclined to understand digital media, creatives, analytics & other relevant metrics
- Preferably with tech-education background
- Excellent communication skills
- Ability to work across products and ready to take up new challenges
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