12/08 Ranjani Ashok
Recruiter at Future Captains

Views:4718 Applications:176 Rec. Actions:Recruiter Actions:24

Manager - Product Marketing - Media (2-8 yrs)

Chennai Job Code: 731153

Product marketing manager :

We're on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities :

Product messaging and positioning : Develop product positioning and messaging that resonates with customers and differentiates our organization in the market

Content Development : Conceptualize and create educational product and solution content for a variety of platforms

Market, customer, and competitive analysis : Be the expert on the customer, the industry trends, and the players in the market

Sales enablement : Communicate value proposition and provide high value sales tools, training, and collateral

Demand generation : Develop and implement strategies to drive product awareness and demand

Evangelism : Serve as a company spokesperson and go-to thought leader for the product

Requirements :

- BA / BS / BE (MBA Preferred) with 2-3 years prior experience in a similar position

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.

- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Ability to effectively lead, inspire, and mentor direct and indirect reports

- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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