Recruiter at Future Captains
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Manager - Product Marketing - Media (2-8 yrs)
Product marketing manager :
We're on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.
Product messaging and positioning : Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
Content Development : Conceptualize and create educational product and solution content for a variety of platforms
Market, customer, and competitive analysis : Be the expert on the customer, the industry trends, and the players in the market
Sales enablement : Communicate value proposition and provide high value sales tools, training, and collateral
Demand generation : Develop and implement strategies to drive product awareness and demand
Evangelism : Serve as a company spokesperson and go-to thought leader for the product
- BA / BS / BE (MBA Preferred) with 2-3 years prior experience in a similar position
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
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