Manager - Product Marketing - Media

Product marketing manager :

We're on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities :

Product messaging and positioning : Develop product positioning and messaging that resonates with customers and differentiates our organization in the market

Content Development : Conceptualize and create educational product and solution content for a variety of platforms

Market, customer, and competitive analysis : Be the expert on the customer, the industry trends, and the players in the market

Sales enablement : Communicate value proposition and provide high value sales tools, training, and collateral

Demand generation : Develop and implement strategies to drive product awareness and demand

Evangelism : Serve as a company spokesperson and go-to thought leader for the product

Requirements :

- BA / BS / BE (MBA Preferred) with 2-3 years prior experience in a similar position

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.

- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Ability to effectively lead, inspire, and mentor direct and indirect reports

- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing