Talent Acquisition Specialist at Sutra HR Services
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Manager - Product Marketing - MarTech (7-10 yrs)
Candidates coming from IT industry or Martech industry would be preferrable.
We are a leading digital publishing and marketing company in Frisco, Tx with locations in the United Kingdom and Mexico. We are keyed into the pulse of the B2B marketing services industry. In addition, we are actively launching Byonic.ai, a cutting-edge demand generation platform that incorporates artificial intelligent machine learning to deliver results with intent scoring to provide highly qualified results.
Roles and Responsibilities:
- Leveraging SEO, SEM, paid advertisements and email campaigns to improve awareness for the product
- Collaborate with product management and marketing teams to develop products. positioning, messaging and go-to-market strategies that resonate with the target buyers requirements
- Act as the primary thought leader for the products, and create external facing materials that match up to the brand guidelines and corporate messaging
- You will develop product messaging that is fitting to the consumers' current mindset and maximize the strengths of every marketing and communication channel in the process in order to raise product awareness in the market.
- You will play a pivotal role in incorporating the realized product strategies into the product's positioning, do market analysis that will be used during deliberations on product pricing, product messaging, product development, product roadmaps, portfolio plans etc that will optimize the product's sales and business revenue.