Position Summary (Comprehensive summary of what the job exists to accomplish) :

- To lead & manage all product launch activities, product marketing initiatives, creation of product tools and managing all regulatory/compliance documentations pertaining products.

- Key Accountabilities (A collection of duties and/or responsibilities assigned)

- A. Managing product's positioning and messaging, endeavors to understand the consumers needs and behaviors. In addition to this, developing or conceptualizing a product's competitive & marketing edge/messaging which maximizes the strengths of every marketing activity to raise product awareness in the market.

B. Creating and executing effective strategy, creatives, communication, tool creation and on ground implementation for desired outcome for product marketing's organizational imperatives.

C. Lead in developing various product marketing initiatives inclusive of collaterals, consumer case studies, product videos, website content, social & digital media content and Sales tools for various channel partners and advisor segments.

D. Ensuring a successful and integrated product launch for any new product or relaunch of revamped products, product features, and product solutions or propositions. Also responsible for post-launch obligation of ensuring that the product constantly grows in the market; and that the product is constantly moving from awareness to adoption in new market segments.

E. Competition benchmarking and analytics: Leading Marketing and research for consumer information and consumer feedback, product feedback, better understanding of market trends, and competitive factors. In addition to this, to lead market researches for right product messaging and increasing market share.

F. Creating content repository with a mix of videos / gifs / sales tools etc. Ensuring updated all product collateral on Field, Portals and website.

G. Managing the regulatory, compliance process for product collaterals.

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