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13/05 HR
HR Manager at Yo HR Consultancy

Views:185 Applications:49 Rec. Actions:Recruiter Actions:16

Manager - Product Marketing - IT (8-12 yrs)

Chennai Job Code: 1259772

Manager - Product Marketing


Job Role - Product Marketing


Experience : 8 - 12 years

Location : Chennai

Job Description : We are on the lookout for a Product Marketing Manager.

Responsibilities:

- Messaging & Positioning - Develop feature positioning and messaging that resonates with customers, partners, developers and differentiates our organization in the market

- Content development - Conceptualize and create educational product and solution content for a variety of platforms with targeted focus on the developer persona.

- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market.

- Sales enablement - Communicate value proposition and provide high-value sales tools, sales plays, training, and collateral.

- Customer Engagement - Develop an understanding of our buyer personas through customer interactions and champion customer voice to product management and engineering teams.

- Evangelism - Serve as a company spokesperson and go-to thought leader. Drive and conduct interactive sessions, events focused on building the developer and partner ecosystem.

- Community development - Build a thriving community of developers and partners to increase app adoption, engagement

- Launches - Manage platform marketplace launches, release process across product, sales, customer support and other stakeholders.

- Campaigns - Own campaigns to increase marketplace adoption. Architect, manage, sign-off campaign messaging, brand videos, digital strategy with cross functional teams

- Internal alignment - Evangelize the platform story across different business units in the company. Collaborate with other internal teams to power-up marketing and growth campaigns with targeted buyer persona understanding, industry knowledge, and product expertise.

- People Management - Manage, mentor and lead a team of Product Marketing Managers. Create templates for deliverables, coach, and ensure high quality deliverables.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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