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HR Manager at Yo HR Consultancy
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Manager - Product Marketing - Internet/Online (3-7 yrs)
Product Marketing Manager
Experience: 3-7 years
Location: Remote
Minimum Qualifications
- 3+ years of proven experience in product marketing/content writing
- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Background in copywriting is a must
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Ability to collaborate with copywriters and visual designers
- Ability to collect and interpret feedback
Roles & Responsibilities
- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
- Evangelism - Serve as a company spokesperson and go-to product expert
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