Manager - Product Marketing - Internet/eCommerce

Job Description:

Position: Product Marketing Manager

- Own the product roadmap with strong insights

- Market intelligence combined with a deep understanding of product users

- The overall strategic vision of the product including maximizing acquisition, engagement and monetization

- Develop products (tournaments, loyalty programs etc.) that create differentiation and acceptability for our product

- Manage the complete Customer Journey right from the from the acquisition

- Increase ARPU and profitability through effective segmentation, targeting and use of analytics Developing product pricing strategies and structures Co-create marketing campaign along with the Marketing Team

- Leverage analytics and quantitative analysis to monitor game performance, tune mechanics, and identify new features to impact KPIs

Requirement:

- Strong Marketing and Research acumen and strong empathy for customer needs

- Education qualification: MBA marketing, PGDM. Etc.

- Should have good product knowledge.