Manager - Product Marketing - Healthcare/SaaS

Manager - Product Marketing - Healthcare/SaaS

The Role:

The Company is scouting for a passionate, creative and resourceful Product Marketing Manager. This candidate is an articulate storyteller who understands customers, builds value proposition and differentiates our solutions. Through a combination of marketing aptitude and product knowledge, the Product Marketer drives profitable growth for the business.

Key Responsibilities:

- Understands buyer personas and their journey, segments the market and priorities targets with a good product-need fit.

- Develops a deep understanding of the solutions to build and execute its Go To Market (GTM) strategy and commercial activation plan.

- Understands competitors, funnels competitive insights into solution roadmaps and identifies areas of differentiation .

- Working with SMEs and Product Managers, builds the core messaging and positioning for solutions by converting technical features into simple, customer-specific outcomes

- Independently creates compelling content (presentations, brochures, fact sheets, case studies, videos, web pages, blogs, PR) that differentiate the solutions

- Enables the commercial team through trainings on the right use of the assets, ensuring the brand is represented consistently and cohesively

- Establishes thought leadership in the solution category by working with industry forums and driving the industry council's agenda and publishing white papers

- Crafts and orchestrates digital and offline campaigns and events that drive demand, aligned with the buyer journey process

- Launches new solutions and ensures standardization in messaging for existing solutions

- Partners with Creative Services and / or Creative Agency to translate content into inspiring creatives, while complying to brand guidelines

- Works with the Head of Marketing as voice of the business and its priorities, while collaborating closely with the Business Unit Head to bring a marketing perspective to the business.

Skills Required:

- Great marketing aptitude and a thirst to learn about new solutions

- Curiosity to ask the right questions in a language SMEs, Product and Sales Managers understand

- Good market research and inferencing skills

- Terrific content writing skills that illustrate solution value simplistically

- Strategic thinking, coupled with strong execution skills and a roll-up-your-sleeves, get-it-done attitude

- Spirit of partnership and high EQ to manage multiple senior stakeholders from an individual contributor, leadership by influence position

Qualifications & Experience:

- 5-8 years of Product Marketing experience

- MBA preferred, technology and life sciences industry knowledge helpful