Specifically, this candidate : - Understands buyer personas and their journey, segments the market and priorities targets with a good product-need fit - Develops a deep understanding of the solutions to build and execute its Go To Market (GTM) strategy and commercial activation plan - Understands competitors, funnels competitive insights into solution roadmaps and identifies areas of differentiation - Working with SMEs and Product Managers, builds the core messaging and positioning for solutions by converting technical features into simple, customer-specific outcomes - Independently creates compelling content (presentations, brochures, fact sheets, case studies, videos, web pages, blogs, PR) that differentiate the solutions - Enables the commercial team through trainings on the right use of the assets, ensuring the brand is represented consistently and cohesively - Establishes thought leadership in the solution category by working with industry forums and driving the industry council's agenda and publishing white papers - Crafts and orchestrates digital and offline campaigns and events that drive demand, aligned with the buyer journey process - Launches new solutions and ensures standardization in messaging for existing solutions - Partners with Creative Services and / or Creative Agency to translate content into inspiring creatives, while complying to brand guidelines - Works with the Head of Marketing as voice of the business and its priorities, while collaborating closely with the Business Unit Head to bring a marketing perspective to the business The candidate demonstrates : - Great marketing aptitude and a thirst to learn about new solutions - Curiosity to ask the right questions in a language SMEs, Product, and Sales Managers understand - Good market research and inferencing skills - Terrific content writing skills that illustrate solution value simplistically - Strategic thinking, coupled with strong execution skills and a roll-up-your-sleeves, get-it-done attitude - Spirit of partnership and high EQ to manage multiple senior stakeholders from an individual contributor, leadership by influence position - 5-8 years of Product Marketing experience - MBA preferred, technology and life sciences industry knowledge helpful

Bangalore

Manager - Product Marketing - Healthcare 

Manager - Product Marketing - Healthcare  ,Job Description for Manager - Product Marketing - Healthcare  in Rxcruit in  Bangalore for (5-8) years of experience. Apply Now!

Job Description for Manager - Product Marketing - Healthcare  in Rxcruit in  Bangalore for (5-8) years of experience. Apply Now!