- Position requires 5+ years of marketing experience. Strong computer, creative, writing, strategic and analytical skills. - The job requires autonomy, strong personal organization skills and ability to set priorities, an individual with a rigorous business and financial discipline. - Good analytical capacities and thorough knowledge in all areas of marketing, including knowledge of the functions of product development, trade marketing, packaging design, advertising, and sales and their effect on product marketability. - Leadership and a strong taste for challenges. Entrepreneurial spirit. Flexibility, adaptability, enthusiasm and curiosity. Team spirit and collaborative abilities - Excellent written and oral communications (English) as well as presentation skills. - Strong Knowledge of Advance Microsoft Office, especially Advance MS Excel (usage of pivot tables and VLOOKUP) - Possess drive, team management skills, and acute attention to details - Organization, interpersonal, and time management skills - Self-starter with Ability to work and lead cross functionally on multiple projects KEY ROLES & RESPONSIBILITIES: Key Performance Areas & Description: % Of Time Spent 1. Product Marketing Strategy: - Create and develop the 3-year Product Strategy inclusive of category & channel targets, ranking aspirations, customer growth and product innovation for the portfolio. - Derives and adapts the Global / Regional marketing strategy to maximize local relevancy. - Develops a thorough omni-channel understanding of local consumer behaviours and preferences in collaboration with consumer marketing to set product marketing strategies and calendar. - Lead Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., KCI, internal sales reports, consumer research reports, competitive analysis, etc.). - Collects and understands best practices from regional, commercial and digital team. - Leverage consumer driven insights to assess attractive growth opportunities that are currently untapped by the brands. - Plan and execute marketing plans including, promotions, new product launches, visual merchandising, sampling and in-store activation - Work closely with consumer insights to assess and address product and commercial opportunities and Go To Market plans. 2. Business Planning, Execution, Analytical: - Control spending associated with product categories. Review marketing program results, quantitative and qualitative, share learning - success and areas for improvement and provide recommendations - Oversee Promotional and Sample budgets - including collateral, visual merchandizing, samples, customer loyalty sets and GWPs. - Provide top-sided new launch forecast recommendations for the product pipeline calendar - Lead National Sampling strategy Defining and collaborate with Consumer Marketing Manager to ensure consistent FC and usage. Partnering with Trade Marketing, Retail and DCM teams to flawlessly execute. - Spearhead all pricing increases including competitive benchmarking - Spearhead communication with Global Marketing, Visual Merchandising, - Education, Demand Planning, Account Management and other cross-functional groups in the planning and execution of marketing programs. - Lead all NPL executions for Makeup and Skincare newness and account exclusives by season inclusive of consumer strategies, product, and visual merchandising. - Stays on top of the local market in terms of product, recent trends, new concepts, channel and competitive trends, threats, and opportunities. - Monthly analysis of CRM information/data to assist in the development of locally relevant CRM programs and executions to help drive OMNI channel and repeat consumer behaviours 25% 3. Business Forecasting and End to End Planning - Responsible for the marketing forecasting process as part of SIOP/IBP - Monitor brand activities, analyze mix of business and performance of categories and franchises, to identify opportunities of growth and define product strategy (leveraging SAP/BI) - Lead Forecast process and strategy, incl. analysis and adjustment related to brand growth, trends etc., in collaboration with EMEA DP with appropriate tools and processes (FC guideline, E2E process, Replan process). Monitors and validates product executives' sales drivers and business forecasts. - Monitor stock level of respective categories and work closely with PME and execution planners to ensure enough stock cover for key products and minimize out-of-stock situation - Responsible for sell in plans linked with merchandising and buy plans of retailers/distributors. Monitors sell out against objectives to close planning loop. 25% 4. Customer Relations / Services - Ensure good work relationship with the Retailers, Stakeholders Customer Service, Finance and Demand Planning team. - Contributes to Retailer discussions, preparation on product-related topics (launches, assortment range, prices, and exclusivities) - Keep all key stakeholders updated with regards to any changes in the calendar and launch dates. - Manage distributor relationships across India, Bangladesh and Sri Lanka. Collaborate with distributors on Trade needs, retail expansion, sell in and business planning. - Conducts regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doors. 10% 5. Team Development & Others - Lead and manage with excellence the Product Marketing team. - Partner with a cross-functional team of 20+ team members spanning Global & Regional Marketing, Global and Regional Visual Merchandizing, Trade Marketing, Account Management, Education and artistry to coordinate cohesive product marketing plans and programs - Develop and continually coach individuals for maximum potential, enabling their personal and professional growth - Performs other duties as directed in line with role and corporate strategy - Acts with integrity - honors commitment, takes responsibilities for decisions and behaves consistently. - Maintains appropriate communication within and between different functional areas of the brand. 10% Job Description: HIGH-PERFORMANCE LEADERSHIP COMPETENCIES: - The High-Touch Leadership Competencies provide the framework to build and grow the skills, knowledge, and behaviors in each employee to lead from every chair. Everyone is expected to lead in every position. All of the High-Touch Leadership Competencies are important to success. However, in each position there are three competencies that are imperative for job success. - Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and management systems are required. - Aligns and Engages the Team in the Vision: Provides clarity to each team member on their role in achieving the vision, strategy, and goals. - Develops Talent and Capabilities: Identifies and cultivates essential skills and attributes to maximize individual contribution and engagement. - Energizes and Enables Others: Ignites passion and releases potential to drive success. - Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion of diverse knowledge, skills, and experiences to achieve results. - Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly mobilize to adapt to changing needs and demands. - Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures. - Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to initiate and lead the changes that drive success. - Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline are aligned to achieve strategy and goals.

Mumbai

Manager - Product Marketing - FMCG 

Manager - Product Marketing - FMCG  ,Job Description for Manager - Product Marketing - FMCG  in VOIZ WORKs in  Mumbai for (5-13) years of experience. Apply Now!

Job Description for Manager - Product Marketing - FMCG  in VOIZ WORKs in  Mumbai for (5-13) years of experience. Apply Now!