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Director at Qrata
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Manager - Product Marketing - FMCD/FMCG/Textile (6-10 yrs)
- Build on product messaging that sets our new products apart from others in the market to give them a unique selling point
- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data and maintain a high NPS
- Build sales enablement and marketing content in the form of sales plays, messaging guides & push notifications amongst others
- Monitor key performance indicators, make data-driven recommendations and advocate for internal resources required to drive the continued member growth via their respective marketing channel
- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels
- Build and maintain solid analytics around north-star metrics that we need to measure on our product
- Optimize our marketing automation and lead nurturing processes through email, content, and in product-content.
- Build user personas to develop customised offerings for different user groups, Developing standards, systems, and best practices (both human and technological) for content creation, KPI reporting, & other activities related to product marketing
- Develop product marketing strategies around pricing, advertising and product launches, Test marketing product features, releases and ad copy
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