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27/08 HR
HR Manager at HyrEzy Talent Solutions

Views:1510 Applications:177 Rec. Actions:Recruiter Actions:21

Manager - Product Marketing - FinTech (4-7 yrs)

Bangalore Job Code: 1146202

Job Title : Product Marketing Manager

Experience : 4-7 years

Budget : 25-40 LPA

Job Location : HSR 6th Sector, Bengaluru

About company: Partners with organizations to help build their staff's financial resilience and nurture a productive and happy workforce. We believe employers play a crucial role in their staff's financial literacy plan, and providing employees access to their real-time earned salary promotes a stress-free and productive workforce.

Job Brief :

What Makes You a Great Fit for The Role?

You're Awesome At :

- Writing compelling copy for different collateral types and audiences

- Creating and presenting information about products and the markets these products serve

- Developing and evolving market segmentation for each product offering

- Developing in-app positioning that streamlines user expectations and product promise.

You'll Be Improving & Responsible For :

- Analyze product adoption data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques

- Create consistent positioning statements, messaging and the associated proof points. This source material is used by marketing to generate public-facing marketing collateral

- Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line

- Draw and regularly update user and employer product communication canvas and enable continuous AB testing

- Drive new product and feature communication plan with cross-collaboration from product and other verticals in the company

Your Experience Across The Years in the Roles You've Played :

- Proven experience as a Product Marketing Manager

- Background in design and copywriting is a plus

- Experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Excellent communication skills

- A keen eye for detail

- Creativity

- Analytical mind and strong quantitative skills

Women-friendly workplace:

Maternity and Paternity Benefits

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