09/11 Fahida
Recruitment Specialist at Randstad

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Manager - Product Marketing - Electrical/Electronics (10-15 yrs)

Chennai Job Code: 863296

- Manage the complete product life cycle of existing product lines and ensure product profitability as per defined targets.

- Develop the product positioning strategy with respect to - market segment, customer categories, pricing, competition, etc.

- Gather market intelligence, VOC, track sales, forecast demand and prepare business plan for product line.

- Prepare budgets and long range plans (LRPs) for the product portfolio.

- Work with finance team to analyze FOREX rate fluctuations and align pricing and budgets accordingly.

- Deliver product trainings to sales team and channel partners.

- Support the sales team to run branding and promotion schemes by providing relevant data.

- Work closely with the marketing communications team to develop the MARCOM strategy.

- Create value-added collaterals such as white papers, application papers, TCO tools to aid product/solution offerings at market place.

Women-friendly workplace:

Maternity and Paternity Benefits

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