Product Marketing Manager

Company Description:

- Refyne is India's first & largest Earned Wage Access (EWA) platform. We partner with organizations to enable their employees to retrieve their earned but unpaid salary whenever they need it. Quite simply, we're reducing the month-long wait to get your salary to mere seconds.

- We started Refyne with the mission to empower the Indian workforce to adopt financial wellness and model their lifestyle around it. Attaining real-life financial inclusion lies at the heart of our goal, fuelled by the drive to achieve positive social impact.

- We aim to enable people by bringing transparent, accessible & affordable means to finance right in the palm of their hand. We're not a loan app. Refyne's app lets users track, spend and save their real-time earned pay anytime, any day, driven purely by their need. We believe this access is every employee's right.

- Refyne helps users understand their spending patterns, make wise choices with money, keep their debt in check, all while using the most sophisticated yet simple technology to keep them on top of their finances.

- Refyne helps users avoid high-interest payday loans & micro lenders, debt traps and build financial resilience. Our highly scalable platform enables employers to proactively ensure their workforce's financial wellbeing and puts employees in the driver's seat to control their financial position. Refyne is building a sustainable financial future, encouraging everyone's participation in the formal financial ecosystem.

- Refyne is backed by marquee global investors who have successfully implemented EWA in other countries, including the UK, the US & Latin America. Job

Description:

- The company's mission statement is built on ending exploitative payday loans. Product education and adoption is a critical part of achieving this mission.

- The product marketing manager will be responsible for co-developing the product's strategy, getting to know its customer and user personas, and developing the tools and campaigns that the company will use to introduce and sell this product to the market.

- The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

Responsibilities:

- Develop and evolve market segmentation for each product offering

- Develop in-app positioning that streamlines user expectations and product promise.

- Analyze product adoption data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques

- Create consistent positioning statements, messaging and the associated proof points. This source material is used by marketing to generate public-facing marketing collateral

- Write compelling copy for different collateral types and audiences

- Create and present information about products and the markets these products serve

- Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line

- Draw and regularly update user and employer product communication canvas and enable continuous AB testing

- Drive new product and feature communication plan with cross-collaboration from product and other verticals in the company

- Draw and regularly update user and employer product communication canvas and enable continuous AB testing

- Drive new product and feature communication plan with cross-collaboration from product and other verticals in the company

Qualifications:

- Proven experience as a Product Marketing Manager

- Background in design and copywriting is a plus

- Experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of analytics tools (Mixpanel, Google Analytics and others)

- Excellent communication skills .

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.