Partner - Recruitment at Talent Pipeline
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Manager - Product Marketing - EdTech (2-5 yrs)
- Analyze market trends to position the product.
- Define and execute marketing strategies & launch plans with revenue & market share responsibility.
- Develop product marketing priorities partnering with Business Leaders, Marketing Team, Product Team, Channel partners & other internal/external facing teams, including strategies to grow revenue and reach new customers while also upgrading existing users.
- Develop strong benefits-focused messaging with customer insights in partnership with product managers to successfully communicate value proposition to all customers and prospect segments.
- Deep knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages.
- Oversee multiple project teams, ensuring program goals are reached
- Formulate, organize and monitor inter-connected projects that cut across different functions/verticals.
Preferred Background and Experience (Must Haves): -
- 2-4 Years experience in Category management, Product Marketing, Program Management
- Breadth and Depth in:
a) Pre-product launch
b) Go-to-Market strategy
c) Post product launch
Key Competencies and Attributes Required:
- Strong business acumen.
- Entrepreneurial mindset with an ability to take complete ownership.
- Strong analytical capabilities.
- Program Management
- Stake holder management
- High passion, solution-oriented and attention to detail.
- Self-starter with demonstrated ability to deliver value through own initiative.
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